Must My Aspiring Influencer Pal Stop Using People for Content?

The Prosecution: One Friend's Perspective

At times she films me while having a meal. I’ll see myself on her Instagram – it’s like a sudden shock.

My best friend of a decade, she, calls herself the “creativity monarch”. It can be amusing for a bit, but it weighs on our relationship.

Being highly outgoing, there's a constant urge the need to record everything constantly. During meals out, she says, “The camera eats first,” and takes photos with the flash on, which makes me cringe. It's unpleasant when other people see her performing for the camera – I experience secondhand embarrassment. It also frustrates me because meals lose their warmth.

She's not quite an influencer yet, but Marielle is aspiring to become one. She creates video blogs about living in our city, her daily routine, and her work as a stylist. The material is quality, I’ll give her that, but I don’t want to be involved. Sometimes I'm captured while I’m eating, or just accompanying her. Later, I appear on her feed later, and it pops up like a jumpscare: I might be bare-faced, making a strange expression or be captured while eating. It feels invasive.

She also expects me to film her at inopportune moments. Sometimes I’ll be talking to someone else, or we're simply hanging out in the street. The dynamic feels like our bond has transformed into me serving as her unpaid videographer. She could easily hire someone if she wanted high-quality content. When I brought up my discomfort about the situation, she dismissed it. She’s taken me to several brand events, which was nice, but that doesn’t make up for all the time and effort I invest assisting her create material.

I’m grateful that she has supported me with my design career, but I don’t want our connection to become just a ledger of favours. I don't believe she’s fake or dishonest, but sometimes I feel that if the camera is out, we will start performing in a way that makes us look good for her channel.

She will say, “OK, look happy!” and record me laughing with another. It feels forced. It's crucial her to recognize that our 10-year friendship still has limits. I love being with her, but I also want to enjoy it without being recorded, altered, or shared for an audience. I’m not a accessory for her online persona.

The Defence: Marielle

I hope Beth to see that the creations we make together can get us a foot in the door.

I love shooting content. It’s not just a pastime; it's integral to who I am. Creating videos and sharing my life online enables me to express myself and engage with people in new ways.

I don’t see myself as a full influencer yet, but it's savvy to make money from your passions. I admire people on TikTok who pull off that aesthetic of casual, DIY content creation.

Creating content is my interpretation of engaging with life: observing the nuances, sharing them with an viewership that appreciates the art behind it. I never intend to make Beth uneasy. Taking her to industry events was my method of offering access, giving her a chance to witness exclusive moments that could help her career in design too. That’s not blackmail, it's simply being realistic.

I’d still take her to these events even if she didn’t help me, but I want her to see what the content we create together can get us: a foot in the door. I know not everyone likes being filmed, but sometimes unplanned moments is what makes content genuine. Appearing on video occasionally is part and parcel of being my companion. I would delete anything she asked, but she hasn't made such a request yet.

I don't demand anybody to be my private filmmaker, but companions support one another in small ways. My assumption was filming a clip now and then would be fun for Beth. Innovation thrives in collaboration, and having my friend around makes endeavors lively and pleasurable. I never force her to take part in anything, and I would never deliberately embarrass her. But creating content jointly occasionally is part of how I record our shared experiences.

I cherish our friendship profoundly and don’t want making videos to come between us. I am ready to find middle ground: like asking before filming, and steering clear of angles that might make her uncomfortable.

This isn’t about control, it's regarding sharing my world while still considering hers. Clearly content creation is not a substitute for genuine friendship: it’s just part of how I experience life and I desire her to be included in a way that’s agreeable for both of us.

Outside Perspectives: Public Sentiment

Should Marielle stop filming herself and her friend when they are socializing?

There’s nothing more uncomfortable than having a companion point a camera at you. I get that it's her job, but I wouldn't ask friends come to my workplace. Maybe she can find like-minded creators to create content with. With the uncertain future of AI, personal relationships are the only thing we have – cherish them!
Liberty, 25

When pursuing something professionally, it's unfair to expect your friends for help repeatedly, even if they have helped previously. If Marielle loves shooting, that doesn’t mean everyone around her is willing material. She needs to respect Beth’s personal space.
Another reader, 26

Marielle might love producing videos and showing off her life publicly, but it isn't for everyone. It’s nice she has assisted her friend professionally, but she must to listen to what Beth wants.
Emma, 27

It seems like you value each other, so cling to that and ensure it’s the focus in your relationship. Foster some authentic experiences, where genuine feelings are preserved, not digital scrapbooks. Even public figures who seem to share their worlds actually have more secrecy than it seems.
Sarah, 53

Marielle appears to be neither present nor genuine when they're together – she’s working. Both seem unsure as to what’s reasonable. The solution is not found in trying to change one another, but in each establishing clear boundaries around what feels acceptable to them and seeing if there is an mutually agreeable compromise.
A final view, 71

Your Turn to Be the Judge

In an online poll: has she been over-exposing their bond?

Christy Peterson
Christy Peterson

En svensk filosof och författare med passion för existentiella frågor och praktisk livsvisdom, skriver regelbundet om personlig utveckling.